Web Development Portfolio: Custom Website Design

Hoffland Environmental, Inc. (HEI) was founded in 1978 with the purpose of providing custom design and installation of wastewater treatment equipment to the metal finishing industry. HEI operates its own engineering and manufacturing facility in Conroe, Texas. The audience range varies from small-sized businesses to large corporations. More than 500 projects were completed for such major corporations as American Airlines, Shell Oil, Ford Motor Co., General Motors, General Electric, Nissan, Phillips, U.S. Army, U.S. Navy, and FAA.

Project Information

Custom website for manufacturer of industrial wastewater equipment. HEI Case Study Client Hoffland Environmental, Inc. (HEI) was founded in 1978 with the purpose of providing custom design and installation of wastewater treatment equipment to the metal finishing industry. HEI operates its own engineering and manufacturing facility in Conroe, Texas. The audience range varies from small-sized businesses to large corporations. More than 500 projects were completed for such major corporations as American Airlines, Shell Oil, Ford Motor Co., General Motors, General Electric, Nissan, Phillips, U.S. Army, U.S. Navy, and FAA.

They contacted Adept Infotech to make the redesign of the website and fill it with a new content. The content made up over 150 static pages, which contain various type of content: text and graphical information, prices, specifications, and technical drawings. All this information had to be processed, analyzed and structured. Also a lot of attention had to be paid to graphical design and usability.

After thorough analysis and consultation with HEI representative Adept Infotech proposed to rebuild the custom website structure and improve it with a powerful XML engine. All content goes through the engine that permitted making such actions as 'Print Version' without reduplication of data. We used powerful and popular PHP language for engine programming and XML for storing site and page structures. The Newsletter, Search, and Shopping Cart modules use MySQL database for storing data. One of the major points in improvement of custom website look and recognition rate was a Flash presentation. It contains a detailed description of solutions proposed by HEI presented with a use of text, graphic and animation. When the primary goal had been achieved, the management group proposed to improve the site with such features as a newsletter system, online shopping cart and administration interface for a better customer Relationship Management.

The result of thorough preliminary analysis and hard work of developing team was the professional custom website with original design, custom programming and clear structure for more than 150 pages. The company's site acquired a new extremely professional look and improved usability. The new functionality of the website allowed to increase customer base and make a company more visible and recognizable in the world. The improved functionality of the site also enabled Hoffland Environmental Inc. to sell their production over the Internet.

Technologies

Macromedia Flash, JavaScript, CSS, XML, PHP, MYSQL